Projects
Shinehoft Law
The Nice Lawyer
In initial consultations with PublicView, Elinor mentioned clients’ comments that she was “too nice” to be a lawyer. This distinctive quality became the firm’s focal point, establishing Elinor Shinehoft as the “Nice Lawyer.”
Branding was refreshed to reflect this persona, with photography and video content showcasing Elinor’s approachability with a welcoming online hub. The website highlights Shinehoft Law’s services demonstrating their legal expertise, and provides valuable resources related to estate and family law as well as collaborative practice. Its responsive design, multimedia, SEO, and real-time scheduling have boosted user engagement and Google ranking. Ongoing updates ensure the website remains a relevant and reliable source of the firm’s offerings.
Shinehoft Law’s enhanced online presence embodies Elinor’s persona as the Nice Lawyer, emphasizing their dedication to serving clients’ estate and family legal needs with compassion and expertise.
Brendon Hemily, Ph.D.
Bringing Innovation into Public Transportation
PublicView took a comprehensive approach to elevate Brendon’s profile as a consultant. This involved creating a unique logo as the visual cornerstone of his brand, accompanied by the tagline “Bringing Innovation into Public Transportation” to emphasize his role as a catalyst for positive change. A user-friendly website was developed to highlight Brendon’s expertise, including integration of French content for bilingual markets. Professional photography and videos were utilized to enrich his online presence, featuring his background, interviews, and presentations.
The collaboration resulted in a dynamic brand identity resonating with Brendon’s target audience. His website has become a go-to resource for transit professionals seeking expert insights and innovative concepts in transit policy, planning, management, and technology. PublicView effectively transformed Brendon Hemily’s online presence, making his wealth of knowledge easily accessible to those in the public transportation sector.
Basis Wealth
Smart Planning for Professional Families
PublicView created a new user-friendly website for Basis Wealth that ensures visitors an optimal experience on all devices. The website incorporates video content and allows for future additions such as articles, podcasts, and more videos keeping content fresh and relevant.
A series of engaging videos were produced conveying relatable stories, establishing a personal connection with viewers and highlighting the team’s expertise and commitment to their clients.
To broaden their reach and deepen their engagement with existing and prospective clients, an Instagram strategy was developed, enhancing awareness and fostering deeper connections with the firm on a more personal level.